SELECTED WORK / 01—06

The work,
in practice.

Content, websites, and the day-to-day work behind them.

E-COMMERCE / CONTENT OPERATIONS

Keeping customer-facing content clear and current.

E-commerce content changes quickly. I worked across promotional, product, location, and education pages to keep the information customers needed accurate and easy to find.

My contribution

  • Published daily deals, product modules, location pages, and content supporting market launches and patient-facing workflows.
  • Coordinated with product, design, marketing, technology, and operations teams through platform migrations and operational changes.
  • Checked content, page structure, and product and location links, with attention to accessibility and SEO.

The work: consistent publishing, careful QA, and coordination across teams and platforms.

WORDPRESS / PUBLISHING / QA

From approved wireframe to published page.

I built marketing pages in SurveyMonkey’s custom WordPress CMS, translating finalized wireframes and approved copy into responsive, on-brand pages.

SurveyMonkey marketing page with AI survey creation messaging
Marketing page example from my existing SurveyMonkey portfolio.

My contribution

  • Produced landing pages, blog posts, and guides with a consistent visual hierarchy.
  • Reviewed layout, grammar, imagery, responsiveness, accessibility, and SEO elements before launch.
  • Worked with marketing, design, content, and localization teams through JIRA.

The work: published marketing content with a thorough pre-launch review.

WORDPRESS / DEVELOPMENT / CLIENT SUPPORT

Building the site. Staying for the upkeep.

I designed, launched, and maintained WordPress websites for clients, combining hands-on development with ongoing support and customer-service management.

My contribution

  • Took approved design concepts through responsive, mobile-first implementation.
  • Built and maintained websites, themes, and plugin functionality.
  • Resolved technical issues and managed a customer-service team supporting ongoing site improvements.

Client satisfaction improved by 20% through timely maintenance, troubleshooting, and support.

CLIENT FEEDBACK / VONK DIGITAL

Kyle Farmer ★★★★★

“Vinnie, Anthony, Travis and the Vonk team are great and do amazing work! I just went live my site and still working on the content but WOW I am super excited and glad I have these guys on my side. They go above and beyond and treat you right. I am very pleased with my site and can’t wait to see it at the top!”

Responsiveness · Quality · Professionalism · Value

View original review ↗
E-COMMERCE / BUSINESS OWNERSHIP

An online business of my own.

Building and selling Energy eBikes gave me experience on the other side of the website: running the business it supported. That perspective still shapes how I approach client work.

My contribution

  • Built an e-commerce operation, including the storefront, fulfillment, and customer-service workflows.
  • Documented processes to support the day-to-day operation and eventual handoff.

The business was featured by TheyGotAcquired.

Read the coverage ↗
SEO / LOCAL SEARCH / CONTENT STRATEGY

Growing a national sod brand through search.

I developed the organic search and content strategy for USA Sod, building a library of practical guides and improving site structure for local markets.

USA Sod organic search performance from the project portfolio
Search performance documented in the USA Sod project.

My contribution

  • Created more than 160 high-intent guides, including topics such as choosing the best sod for dogs.
  • Optimized the site architecture for more than 40 local markets.
  • Structured content to support discovery through traditional search and AI search tools.

The project grew from a new domain to more than 3,600 estimated monthly organic visits, with citations in Perplexity, ChatGPT, and Google AI Overviews.

GHOSTWRITING / SEO CONTENT

Useful content for hiring teams and job seekers.

I ghostwrote SEO-focused blog content for a national recruiting firm, covering hiring trends, workforce strategy, and employer branding.

My contribution

  • Wrote for HR professionals, hiring teams, and job seekers.
  • Matched the client’s tone while maintaining a consistent publishing schedule.
  • Developed articles on electrical engineering recruitment, IT hiring metrics, and life science hiring trends.

The work combined search-focused topics with practical guidance and a consistent editorial voice.

Writing samples

How to Attract the Best Electrical Engineers in a Competitive Talent Market ↗Important Metrics to Consider When Hiring IT Professionals ↗Life Science Hiring Trends in 2025 ↗
ALSO / MEDIA GIANT

Search, campaigns & analytics.

As a Digital Marketing Expert at Media Giant LLC, I managed e-commerce PPC campaigns and used Google Analytics to evaluate performance. My work improved ROI by 10% on average and increased website traffic by 20% through SEO and targeted keywords.

WORDS, TOO

Writing & editorial.

AOL

5 Car Models Mechanics Say No To

↗AOL

7 Car Features Mechanics Already Love

↗MUCK RACK

My published writing

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