EXPERIENCE & SKILLS

Resume.

Web Content Specialist | E-commerce Content | Digital Marketing

PROFILE

Web content specialist with over 10 years of experience managing customer-facing digital experiences across e-commerce, CMS publishing, WordPress development, SEO, accessibility QA, and conversion-focused web design.

Skilled at partnering across product, design, marketing, technology, and operations to turn complex requirements into accurate, clear, and trustworthy online experiences.

PROFESSIONAL EXPERIENCE

Where I’ve worked.

Trulieve

Web Content Specialist

  • Planned, published, and maintained web content across e-commerce, dispensary, education, promotional, and market-launch experiences, including daily deals, product modules, location pages, and patient-facing workflows.
  • Partnered with product, design, marketing, technology, and operations stakeholders to deliver accurate content and maintain product and location links during platform migrations and operational changes.
  • Performed content QA and digital merchandising support to help keep customer experiences clear, current, and easy to navigate across evolving digital platforms.
  • Supported SEO-focused content updates across product, location, promotional, and education pages by maintaining clear page structure, accurate links, and customer-friendly content.
  • Translated technical and operational requirements into consistent, accessible, and trustworthy customer experiences.

SurveyMonkey

Web Content Publisher & Page Designer

  • Built and published high-traffic marketing pages in a custom WordPress CMS using finalized wireframes and approved copy.
  • Produced landing pages, blog posts, and guides with consistent visual presentation, responsive layouts, and clear content hierarchy.
  • Performed pre-launch QA across layout, grammar, imagery, responsiveness, accessibility, and SEO elements.
  • Collaborated with marketers, designers, content creators, and localization teams through JIRA to deliver accurate, on-brand content.

District Media

Editor/Writer

  • Managed concurrent editorial projects while maintaining delivery timelines and publication-quality standards.
  • Edited articles for grammar, structure, clarity, and consistency; partnered with writers to strengthen reader-focused content.

Vonk Digital, LLC

Web Developer / Customer Service Manager

  • Designed and launched responsive, mobile-first WordPress websites from approved design concepts through final implementation.
  • Built and maintained client websites, themes, and plugin functionality; resolved technical issues and supported ongoing site improvements.
  • Improved client satisfaction by 20% through timely maintenance, troubleshooting, and support while managing a customer-service team.

Media Giant LLC

Digital Marketing Expert

  • Managed e-commerce PPC campaigns and used Google Analytics to evaluate performance and improve ROI.
  • Improved ROI by 10% on average and increased website traffic by 20% through SEO strategy and targeted keyword implementation.
CORE SKILLS

Web content & e-commerce

Web content management, CMS updates, e-commerce content, digital merchandising, product and location pages, promotional content, launch support

Quality & operations

Content QA, platform migration support, content governance, stakeholder coordination, cross-functional collaboration, accessibility QA

Web, SEO & CRO

WordPress, on-page SEO, metadata, internal linking, Google Search Console, Google Analytics, responsive design, HTML, CSS, JavaScript

EDUCATION

Bachelor of Science in E-Commerce

University of La Verne · La Verne, CA · February 2014